Fundraising Tip: Pursue Matching Gifts
Matching gifts are one of the easiest ways to grow your fundraising total. Many corporations, large and small, offer matching gift programs to their employees, yet they remain one of the most underutilized fundraising tools out there.
What is a matching gift?
When an employee makes a charitable donation, companies will often match that amount dollar for dollar in some cases, they will even match 2-to-1! That means for every dollar an employee donates, the company will give $2! Math doesn’t get much cooler than that.
To make the matching gift process as easy as possible, we offer a comprehensive database of companies that have matching gift programs.
To help your friends and family maximize their donations to your marathon fundraising effort, include this link in every email you send out, and encourage them to seek out their company’s matching gift program.
The company usually requires the employee and PPMD to fill out some simple paperwork to obtain the matching gift. We have all the systems in place to process this paperwork, so just have your donors send it to us and we’ll take care of the rest.
Then sit back, relax and watch your fundraising total grow.